Empowering Financial Fitness: 

How Redwood Collections Helped Curves International Boost Revenue and Focus on Member Success

Curves International is a globally recognised fitness franchise founded in 1992, specialising in fitness and weight loss facilities designed exclusively for women. By October 2006, Curves had expanded to over 10,000 locations worldwide. Curves facilities are located in 39 countries, including the United States, Canada, Mexico, Australia, New Zealand, and Japan. As a membership-based business, Curves International generates revenue primarily from membership fees, making efficient payment collection essential for its financial health and sustainability.

The challenge
Despite its global success, Curves International faced significant challenges in collecting payments due under contract from members. Being a membership-driven organisation, Curves often dealt with collecting relatively small amounts of money, which could accumulate to substantial financial losses if not managed effectively. The company needed a cost-effective and efficient solution to improve its debt recovery processes while maintaining a positive relationship with its members.

Our approach
Understanding the unique needs of Curves International, we partnered with the company to enhance its debt collection efforts. We listened to Curves' specific requirements as a small business franchise and recognised the need to be budget-conscious, especially when collecting small amounts. Our user-friendly system made it easy for Curves to manage and track debt collection activities efficiently. We ensured that all cases were handled professionally, maintaining open communication and remaining readily available to answer any questions or provide updates on case progress.

Our approach was tailored to be sensitive to the nature of Curves’ business, allowing the company to focus on its core mission—serving current, paying members and promoting health and fitness for women worldwide.

Outcome
The collaboration with us yielded positive results for Curves International. With our professional and proactive debt collection services, Curves significantly improved its payment recovery rates, resulting in increased income from previously uncollected debts. This financial boost allowed Curves to reinvest in its operations and continue providing exceptional services to its members.

The partnership relieved Curves from the burden of managing debt collections internally, enabling them to concentrate on what they do best—supporting the health and fitness journeys of women around the world.